19 Simple Tips From 19 Different Landing Pages

Nick Nolan
8 min readOct 31, 2023
Photo by Kelly Sikkema on Unsplash

A HubSpot study found that landing pages were key to collecting leads.

It’s simple: Businesses with more landing pages get more leads.

Source: blog.hubspot.com

Obviously, it’s not just about blindly creating 25 new landing pages. These pages need to get traffic, and convert that traffic. The average landing page has a ~2% conversion rate.

The best landing pages can reach a 5–10% conversion rate.

Creating more landing pages is a good idea, but you also need to focus on improving your pages so your traffic converts into more leads.

You can apply some of these tips and double or triple the leads you’re getting.

In this article, I’m sharing 19 tips from 19 different landing pages. Some of these are brilliant examples of what you should aim for, and others make mistakes that you should avoid.

No one cares about “we”

There’s nothing wrong with talking about your business. You need to talk about your business and services on your landing page.

When you do talk about yourself, or “we”, it needs to be focused on the customer. People will pay attention when it’s about them.

This copy is all about “we”

terrasoul.com

Here’s the same message, with more focus on the customer:

You deserve premium health without the premium price tag. Experience a world where quality is never compromised. With Terrasoul, top-notch wellness is within reach, guaranteed to uplift your health journey.

Use white space

People are awful at multitasking. We can only really focus on and understand one thing at a time.

If you’re reading this article and have the TV on in the background, you’ll only really hear one of them.

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media