23 Questions You Need to Answer if You’re Thinking About Starting a Business

Nick Nolan
3 min readNov 12, 2022
Photo by Microsoft 365 on Unsplash

It’s easier than ever before to start a new business.

  • Create a free landing page with Carrd
  • Write your sales page
  • Add Calendly and Stripe links
  • Post about it on social media

That’s it — you have a business. You can tell the world about your products and services, and they can book meetings with you, or buy your products.

Anyone can do it.

That means there’s no barrier to entry.

I see tons of entrepreneur gurus talk about how to start a side business over the weekend. That’s possible, but you won’t build anything exceptional overnight.

If it was really that simple, we’d see tons of new businesses started every single day.

There’s more to it than creating a basic website that allows people buy stuff from you. 20% of new businesses fail within the first year, and only 25% of businesses last 15 years or more.

The odds aren’t in your favor.

If you want to build a sustainable, successful business you’ll need to do quite a bit of thinking, strategizing, planning, and executing.

Spend some time answering these questions about your business and you might have a real shot at building something great.

1. What is your company’s purpose?

2. What is your company going to do or make?

3. Why did you pick this idea? Do you have expertise in this area? How do you know people need this?

4. What’s new about what you’re making? What substitutes are people currently using?

5. Why is now the right time for you to start your business? Why might it not be a good time?

6. Why hasn’t your solution been built before now?

7. Have you identified a unique opportunity…



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media