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3 Quick Ways Google Search Console Can Boost Your SEO
Even though I rarely use Google (AI tools have replaced 90% of my searches) SEO is still a worthwhile investment.
SEO is becoming more challenging.
That doesn’t mean you should ignore it.
Millions of people still using Google every day. A few weeks ago, I mentioned an article by Ryan Law and it’s worth mentioning again and worth the read: SEO is still your best marketing channel.
You can capture some of that free traffic. Even though it’s not as simple as adding 100s of keywords in your website footer.
Since the big benefit of SEO is accessing relevant traffic for free, I’m going to share how to get more of that free traffic for free, using simple Google Search Console features.
1. Update pages with high impressions and low clicks
The first way to unlock more free traffic is to focus on improving your B+ pages.
These are pages that Google likes, but doesn’t love. They’re showing up in the search results, but not quite high enough to get clicks. These pages might be towards the bottom of Page 1 or on Page 2.
They have potential to be great.
