4 Qualities of an Effective Lead Magnet
This is how email lists are built
I’ve signed up for well over 100 email lists in the past 3–4 years. That means I’ve looked at 100+ lead magnets.
Most of the time I’ll sign up for the email list just to check out what the lead magnet looks like. But, if I’m honest with you, most of them are lame and leave me feeling underwhelmed.