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5 Advertorial Templates To Steal For 2025
Advertorials are one of the best ways to advertise your products and services.
An advertorial is a type of landing page that combines elements of an advertisement and an editorial article.
It promotes a product or service in an informative and persuasive manner, often written inn the format of a news article. The journalistic format can educate and inform readers while subtly promoting the product or service, leading to higher engagement and trust compared to traditional advertisements.
In Scientific Advertising, Claude Hopkins says this:
“The best ads ask no one to buy. The [best] ads are based entirely on service. They offer wanted information.”
That’s exactly what great advertorials do — offer wanted information.
Since readers spend more time with editorial-style content than obvious ads, advertorials help readers pay attention and understand your message. They also position your product or service as the hero or solution to the problem, so people want to buy it without feeling like they’re being sold to.
These are a great first step in a simple marketing funnel:
- Send your target audience to an advertorial
- Link to a sales page for your free or low-cost offer
