5 Non-Obvious Landing Page Tips

Nick Nolan
5 min readNov 16, 2023
Image via Unsplash+ | @gettyimages

I’ve shared plenty of simple (very important) landing page tips.

In this article, I’m sharing five less common (equally important) tips. You won’t see these on most landing page checklists, but they’ll have a great impact on the effectiveness of your page and conversion rates.

Let’s dive right in.

1. Filter out 99%

There are ~5 billion people with internet access. And no company in the world has 5 billion customers.

We all want to reach as many people as possible. We want more customers.

The catch is trying to reach everyone leads to reaching no one.

Whatever you’re selling has the end goal of living a more enjoyable life. You could be selling a weight loss program, a pair of shoes, a romance novel, or marketing services. People will buy all of them because they want a more enjoyable life.

So, every ad and landing page could say: “Live a more enjoyable life”

No one would care about that, even though it’s exactly what everyone desires.

You want to create a filter that cuts out 99% of people. It might feel like you’re losing out on potential customers, but it works the exact opposite in reality.



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media