5 Rules of Creating a Winning Offer

Nick Nolan
7 min readAug 13, 2023
Photo by Andrew Neel on Unsplash

Your offer will make or break the success of your business.

When you have a strong offer, you can succeed despite a bunch of other shortcomings. You can have less experience and win with a better offer. You can charge higher prices with a better offer. You can overcome weak marketing with a strong offer.

“Strong copy will not overcome weak offer. But…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!
— Gary Halbert

I’m sure you’re not a marketing moron…but even if you’re a brilliant marketer, you’ll need a great offer to succeed.

Let’s dive right into what’s required to develop a winning offer.

1. Picture the outcome

You need to understand exactly what an offer is to create one that wins.

This is something I didn’t think about when I started my business.

The biggest mistake people make when thinking about their offer is thinking what they do is the offer.

  • I’m a web designer, so my offer is a new website
  • I’m an interior designer, so my offer is redesigning your home
  • I’m an email copywriter, so my offer is better email sequences

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media