5 Rules of Creating a Winning Offer
Your offer will make or break the success of your business.
When you have a strong offer, you can succeed despite a bunch of other shortcomings. You can have less experience and win with a better offer. You can charge higher prices with a better offer. You can overcome weak marketing with a strong offer.
“Strong copy will not overcome weak offer. But…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!”
— Gary Halbert
I’m sure you’re not a marketing moron…but even if you’re a brilliant marketer, you’ll need a great offer to succeed.
Let’s dive right into what’s required to develop a winning offer.
1. Picture the outcome
You need to understand exactly what an offer is to create one that wins.
This is something I didn’t think about when I started my business.
The biggest mistake people make when thinking about their offer is thinking what they do is the offer.
- I’m a web designer, so my offer is a new website
- I’m an interior designer, so my offer is redesigning your home
- I’m an email copywriter, so my offer is better email sequences
