Copywriter’s Handbook

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7 Simple Website Copy Templates

Nick Nolan
Copywriter’s Handbook
6 min readJan 11, 2024

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Photo by Kelly Sikkema on Unsplash

Writing copy for your website is hard.

I remember listening to a ton of podcasts when I started freelancing. One episode was all about the importance of having a website. The big clients wouldn’t take me seriously if I didn’t have one. I’d never written website copy before, but I figured it couldn’t be that difficult.

Just tell people about me and what I do. I spent a few hours doing that and making it look as slick as I could.

Honestly, the end result was awful.

Anyone who stumbled upon those early versions of my site would run the other way.

I Googled “how to make a website” and learned what I could on the technical side, but never thought much about the wording. I knew how to string a sentence together and check for missing commas with Grammarly, so I could manage on my own.

Big mistake!

The wording, or copy, on the page was the most important thing. Especially since I was writing was the main service.

I went at it on my own and the website copy I wrote didn’t work at all.

Zero leads ❌
Zero new clients ❌

What I should’ve done is looked at websites that were working. I should’ve found other freelance writers who were ahead of me and…

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Copywriter’s Handbook
Copywriter’s Handbook

Published in Copywriter’s Handbook

The Copywriter’s Handbook gives you the resources you need to write clear, compelling copy.

Nick Nolan
Nick Nolan

Written by Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media

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