PinnedMember-onlyHere are all of my best Medium articles, neatly organized for you.If you’re lurking on my profile, this one’s for you. — I recently published article #488 here on Medium. So, I figured it was a good time to make my articles more organized and easier for new people to find. I aim to publish 20-30 articles every month, so the good stuff I wrote a few months ago is quickly lost…3 min read3 min read
4 days agoMember-onlyDo These 4 Things Before Creating Your Landing PageCreating a great landing page doesn’t happen by accident. Hours of research, brainstorming, writing, editing, testing, refining. You can make an email sign-up page in a few hours. A more complex landing page can take weeks to create from scratch. Investing a lot of time and energy into your landing…Landing Pages5 min readLanding Pages5 min read
6 days agoMember-onlyHow I Built the First 3 Rungs of My Value LadderWhen I started freelancing in 2020, I had minimal experience, zero budget, and no real strategy. I had a bit of experience blogging, but had never made more than a few dollars writing. Looking back, I needed to create a value ladder. I did eventually, but things would’ve been much…Making Money Online6 min readMaking Money Online6 min read
Nov 28Member-onlyGrading 5 BFCM Landing Pages From My InboxMy inbox has been overflowing with Black Friday and Cyber Monday deals. This morning, I started clicking on links to see what the landing pages looked like. I expected these pages to be on point. Americans spend billions of dollars, so this is the weekend to go all out. Some…Landing Pages5 min readLanding Pages5 min read
Published inCopywriter’s Handbook·Nov 22Member-onlyWhy You Can’t Sell Benefits on Their Own (and what to do instead)You’ve heard this copywriting tip over and over and over again: Sell benefits, not features. It’s simple and easy to remember. It’s an easy thing to include when you’re sharing copywriting advice with others. Take a look at how often it’s regurgitated on Twitter:Copywriting5 min readCopywriting5 min read
Published inCopywriter’s Handbook·Nov 20Member-onlyAnswer These 8 Questions To Clarify Your Product PositioningPositioning will make or break anything you’re trying to sell. I wrote a quick guide to positioning, and gave a few different definitions of positioning (I think all 3 are accurate, and worth repeating). The objective of market positioning is to establish the image or identity of a brand or…Copywriting6 min readCopywriting6 min read
Published inCopywriter’s Handbook·Nov 17Member-onlyHow Should You Spend Your Time as a Freelance Copywriter?Since my first day as a freelancer, I’ve never had nothing to do. There’s always something I could be doing, and usually a long list of things I should be doing. When I first started, I was stuck on the Outreach/Overwhelm rollercoaster. I’d spend nearly all my time searching for…Copywriting4 min readCopywriting4 min read
Nov 16Member-only5 Non-Obvious Landing Page TipsI’ve shared plenty of simple (very important) landing page tips. In this article, I’m sharing five less common (equally important) tips. You won’t see these on most landing page checklists, but they’ll have a great impact on the effectiveness of your page and conversion rates. Let’s dive right in. 1. Filter out 99% There…Landing Pages5 min readLanding Pages5 min read
Nov 15Member-onlyCanva’s Landing Page That Gets 100,000+ Monthly VisitorsThere’s a race between AI image generators. Which one can create the best images the fastest, at the lowest cost. Canva has a huge advantage right now. Their page is ranking #1 for the keyword every AI image tool wants: “ai image generator”Landing Pages5 min readLanding Pages5 min read
Nov 13Member-onlyI Created A Custom Landing Page GPTLast week, OpenAI announced that you can start creating custom GPTs. Basically, your custom GPT is tailored to a specific task. Some examples that OpenAI shared are Laundry Buddy — an expert on removing stains, and Game Time — which explains board games in simple terms. When ChatGPT plugins came…Landing Pages5 min readLanding Pages5 min read
