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A Complete Guide to Using Google Search Console

Learn how to understand and use insights from GSC

Nick Nolan
15 min readMay 6, 2023
Screenshot from Google Search Console

Google Search Console is one of the most helpful SEO tools out there. And it’s free.

Most people have GSC set up, but rarely look at it.

If they do look at it, the average user only looks at the traffic chart. When your traffic is going up, the traffic chart is the most exciting thing to look at. If your traffic is on the downturn, you might be avoiding GSC altogether.

Looking at the left sidebar, you’ll find 19 different buttons.

It took me a long time to begin exploring all of those links. I’d head to GSC, check how many clicks my website, and leave. There are tons of valuable insights that I missed out on because I didn’t know where to look or how to apply any of the info to my website.

This guide explains every section of Google Search Console, and how to use the information to improve your website.

Let’s dive in!

1. Overview

The first thing you’ll see after logging into Google Search Console and selecting your website is an overview.

You can scroll down this page and see all of the important stat trends for your website. Typically, you’ll see…

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Nick Nolan
Nick Nolan

Written by Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media

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