A Simple Guide to Internal Links

Nick Nolan
5 min readNov 3, 2022
Photo by Sophie Louisnard on Unsplash

Internal links are one of the greatest low-effort, high-impact SEO tasks. This is a topic that is also ignored by most people sharing SEO tips.

When people talk about links, it’s all about the backlinks. Interlinks on your site are super important, and this is something you can’t afford to ignore.

I spent most of my day strategically interlinking one of my client’s websites. I added 100+ internal links within the site. I can’t share the results yet (because I haven’t seen them) but I know it will help get more traffic to their website.

I want to share the importance of building internal links on your website, and how to do it the right way.

What are internal links?

Internal links are links connecting one page on your website to another page on the same site.

Wikipedia is the king of internal linking.

If you go to any Wikipedia page, there are TONS of links to other Wikipedia pages.

Look at the Wikipedia page for Internal Link:

Source: Wikipedia

This page is only 4 short paragraphs of content and it still has 60+ links to other Wikipedia pages. The left sidebar consists of a list of internal links, and the content has 14 more internal links to related content.

The references you see linked aren’t internal links, because they’re going to different websites, rather than another Wikipedia.com page. Those are backlinks for the website that Wikipedia is linking to.

Why do they matter?

There’s a variety of reasons why internal links are important in your SEO strategy.

First, internal links keep people on your website longer.

Let’s say I want to find a recipe for pumpkin pie that I want to make for Thanksgiving. There’s a good chance that I want to look at a few other recipes related to Thanksgiving, other pumpkin flavored foods, and other dessert recipes.

Internal links help people discover other relevant information on your website.

Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media