After Reviewing 100s of Landing Pages, These Are the Top 3 Mistakes

Nick Nolan
6 min readSep 22, 2023
Image via Unsplash+ | Giulia Squillace

You start to see trends after reviewing 100s of landing pages.

When someone asks me to review their landing page, I could copy and paste the same feedback I’ve given 100+ times and it would be spot on.

I’ve learned that when you’re good at something or done it over and over and over again, what’s a secret to others becomes more and more obvious to you.

In the back of my mind, I have a list of 10–15 things I look for on every landing page.

But there are 3 mistakes that are way more common than the rest.

If you fix these, you’ll have a great advantage over your competition. And yes — being better than your competitors matters if you want to make money or do anything significant online.

People have limited time and resources to spend. When they’re ready to buy, they’re comparing you and your competitors side-by-side.

Only the best of the best wins.

Chances are, your competition is making these mistakes. I’ll show you how to avoid the common mistakes so you win.

Let’s get right into it!

1. Too much we. Not enough you.

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media