Bankrate Stopped Using AI to Write Articles

Nick Nolan
5 min readSep 13, 2023
Image via Unsplash+ | Getty Images

Bankrate.com was making headlines in January because they were openly publishing 100s of AI-written articles.

I studied their results and wrote this article.

Google has always said they have strict guidelines about YMYL (your money, your life) topics, which is most of Bankrate’s content. From what I saw, Bankrate’s articles were doing well. Many of them were…

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media