Can Google Detect AI-Written Content on Your Website?

Another reason to not use robot writers

Nick Nolan
5 min readOct 5, 2022


Photo by Brett Jordan on Unsplash

Over the past year or so, Google has been implementing a series of algorithm updates. It seems like the Google updates are happening more and more frequently.

A few of those have dealt with the quality of content on websites.

Google called these the Helpful Content Updates.

Google says the purpose of those updates is to “ensure people see more original, helpful content written by people, for people, in search results.”

From Day 1, it’s been Google’s mission to provide the best results for whatever someone is searching for. If people search for something and the results answer their question or solve their problem, they’ll keep using that search engine.

There’s a reason why “Google it” is the go-to answer when people ask a question.

So, if you want searchers to find your content, you need Google’s stamp of approval. You need to make content that Google likes.

One part of the helpful content updates deals with AI generated content.

Google isn’t oblivious to the fact that people use AI tools like Jasper AI, Copy AI, Rytr, and whatever else to create content. A robot can write an article much faster than a human.

Here’s what Google says about it:

  • Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
  • Are you using extensive automation to produce content on many topics?
  • Are you mainly summarizing what others have to say without adding much value?

The answer to those 3 questions should be “No.”

But, AI writing tools do all three.

  • People use AI because they want to create a lot of content very quickly and hope some of it sticks.
  • They use AI to automate content creations.
  • AI creates content by summarizing other content on the internet, and they can’t add any value because robots can’t create an original thought.



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media

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