Member-only story
Check These 5 Things Before Buying An Expired Domain
Buying expired domains is a common SEO tactic, but it can also be risky and cause your website to get penalized — or never rank for any keywords.
If someone has owned a domain before, you need to check a few things before buying it. Buying a used domain is similar to buying a used car. You need to look at how the previous owners handled the domain.
The primary benefit of buying an expired domain is if it still has quality backlinks.
Backlinks increase the authority of the domain — search engines trust the domain more — which makes it much easier to rank in the search results for keywords.
The risk is that you can buy a domain that Google has penalized, or the previous owner was using it for a spammy business.
Since I’ve bought some good and bad expired domains before, I’m going to share the basics you need to look for before buying a pre-owned expired domain.
The best place I’ve found to buy an expired domain is expireddomains.net
1. Check total backlinks/different domains
There are a ton of expired domains on this website — 1.7+ million listed in the past week. There are lots of filters that can help you find the right domain.