Create A Sock Funnel To Sell Your Freelance Services
One store that always surprises me in malls and shopping centers is the funky sock store. They always seem to be empty, but I see them all over.
Anyways, this article isn’t about selling actual socks.
The sock funnel is an idea I heard about a while ago from my favorite Twitter copywriter — George Ten. This isn’t a new idea. It’s a basic marketing funnel strategy.
Giving it a clever name helps you understand and remember it.
The big mistake I made
I started freelancing almost exactly four years ago. My journey began with a bit of luck and I had my first four clients nearly overnight.
The beginner’s luck didn’t last.
A few months down the road I had zero clients and no Plan B. I was trying everything I knew and nothing worked. My foot was jammed on the gas pedal. The tires were spinning. My car wasn’t moving.
The big mistake?
I was trying to sell my services and no one was interested. I assumed that since I was providing a service that businesses need, I could simply tell them about it and they’d hire me.
That’s not how the world works.
