Do These 4 Things Before Creating Your Landing Page
Creating a great landing page doesn’t happen by accident.
Hours of research, brainstorming, writing, editing, testing, refining.
You can make an email sign-up page in a few hours. A more complex landing page can take weeks to create from scratch.
Investing a lot of time and energy into your landing page is one of the best investments for your business. Improving the page can get you more leads, subscribers, and customers without any additional traffic. Your email list grows twice as fast if you increase your conversion rate from 4% to 8%.
That sounds obvious when you read it, but most people don’t put enough effort into their landing pages.
Creating a high-converting landing page starts before you write the headline or find the perfect product photos and testimonials.
I’m going to share 4 things I do before I start creating a new landing page.
Tap into inspiration
The first thing I do is look at what the top competitors and alternatives are doing on their landing pages.
If I’m creating a landing page for a real estate newsletter, I’m going to look at 30 other real estate newsletter opt-in pages. I’ll take mental notes of what I like and…
