Photo by Annie Spratt on Unsplash

Effective Sales Copy Always Does These 3 Things

The words on the page have the biggest impact

Nick Nolan
5 min readMar 28, 2022

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A graphic, photo, or video grabs attention, but the words written on the page inspire action. The copy gives the potential customer the information they need and guides them toward the next step.

You need the copywriting portion of your sales page to inspire action.

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media