Finding Low-Competition Keywords Doesn’t Mean You Can Write Low-Quality Content
I’ve learned this lesson the hard way
I’ve been working on my niche website for the past 3 months. You can read about some of my progress here and here. I also started another new website last month.
I was super excited to start publishing content on these sites because they’re relatively untapped niches. I used Ahrefs to do SEO research and found a lot of low-competition keywords.
The truth wall that I quickly ran into was the fact that search engines still don’t like low-quality content. I thought I might be able to get away with not going the extra mile. I tried not doing as much research, or not writing as many words, because no one else was targeting the keywords I was.
So far, it hasn’t worked in my favor.
Ahrefs gives you a KD (keyword difficulty) for each phrase. The KD is rated NA-100. NA means that they don’t have enough data, and there’s basically no competition. A 100 KD would be like trying to get your website ranking #1 for the term “google”. Ahrefs actually only gives “google” a 99/100, so I’m not sure what 100 would be.
