Twitter is one of the most underrated platforms to grow an audience. There are tons of opportunities to grow your business, market your freelancing services, find a new job, or sell digital products.
And Twitter is the perfect platform for writers because it’s 97% text-based.
I’ve been a long-time lurker on Twitter, and never put much effort into growing my account. Growing on any social media platform from scratch is difficult.
You need to do a lot of convincing to get a stranger to click the follow button next to your name. And it’s even more difficult to be convincing when you only have 29 followers.
Even getting 1 like is hard.
There’s no lack of content on Twitter, so you need to post stuff that stands out and grabs attention. And you need to be active throughout the day. No one will follow you if they see you’re posting once or twice a week.
Here’s a simple strategy you can use to grow on Twitter.
It’ll take a total of ~5 hours per week.
You probably spend that much time watching your favorite Netflix show, and you can do most of it while you’re watching.
Here’s what you’ll be tweeting every week
- 14 “regular” tweets. (2x per day)
Regular tweets are single tweets that are 1–3 sentences. These should be related to whatever you’re trying to do.
If you want to build your freelancing business, you’ll tweet about what you do, how you help people, who you help, common problems your customers experience, how you got started, industry knowledge, etc.
If you’re struggling with this, read this article about using content buckets.
- 1–2 threads per week
A thread is like a mini blog post. Threads can be anywhere from 3–100 tweets about the topic, and (hopefully) they provide your audience with more value than your single tweets.
- 2 social proof tweets
These are tweets that prove you know what you’re talking about. These are results you’ve gotten for yourself and your clients. Positive…