How 3 Multi-Million Dollar Creators Structure Their Landing Pages

Nick Nolan
5 min readOct 26, 2023
Image via Unsplash+ | Alexander Mils

If you want to be successful, you need to pay attention to what the successful people are doing.

In this article, I’m sharing 3 very different landing pages from 3 of the world’s most successful creators. All of them have built multi-million dollar creator businesses and their landing pages have sold multiple six figures.

I highlighted my favorite parts of each landing page, and encourage you to take some time to study them.

Take what you like as inspiration and apply it to your landing pages.

Let’s get right into it!

1. Dan Koe

Dan Koe just launched a new book — The Art of Focus — and it’s performing exceptionally well. The special Keepsake Edition costs $400 and has sold 850 copies in 3 weeks.

Here’s a breakdown of the six-figure (possibly 7-figure) landing page.

The headline reveals the big idea: the next phase of human evolution. You can reinvent yourself and create your ideal future.

There’s also a perfect amount of exclusivity above the fold — and throughout the landing page. “You’re invited” “Only 2,000 copies available” and “private community” all create the feeling of exclusivity and urgency.

The first text section reads like one of Dan’s tweets.

This also creates an enemy: you’re on the brink of catastrophe because excessive pleasure and comfort are ruining everything.

The reader starts feeling the pain of their problem. They read about the daily cycle and realize that it’s a problem. How does it make you feel? Probably not great.

This next part of the copy reveals the solution:



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media