How To Create Content That Will Survive the AI Tidal Wave

Nick Nolan
5 min readMar 1, 2023
Photo by Aideal Hwa on Unsplash

Unless you’ve been hiding under a rock for the past 6+ months, you’re aware of how AI is used to create content.

Most people are using AI writing tools like ChatGPT as an assistant. AI does the heavy lifting, and they edit and publish the content faster. This is what is doing, and it seems to be working well for them. They might be letting AI do 70% of the work, and humans do 30%.

Other people are having AI do 95% of the work, and they’re publishing massive amounts of content — 100s of articles every month.

Either way, AI is here to stay — and it’s going to keep getting better.

Google also clarified that they won’t punish AI content. Earlier this month, Google said: “Our focus on the quality of content, rather than how content is produced.

As AI abilities improve and more people use it, you might be concerned that your website and content will get destroyed by AI content. Big websites with more resources than you will crush you with AI generated content.

Some good news: There’s certain types of content that AI sucks at creating.

That’s the type of content that you should focus on creating if you don’t want the tidal wave of AI content to drown you out.



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media