How to Do Keyword Research for a New Niche Website: My Step-by-Step Process

With real examples + a free template

Nick Nolan
7 min readJul 16, 2022
Screenshot from Google Search Console

I know a lot of people don’t like doing keyword research.

I’m not one of those people.

For me, it’s one of the best parts of the SEO process. I get to create a list of article ideas that can turn into Google rankings and free traffic.

It’s exciting — especially when you find a goldmine of awesome keywords.

Usually that means search terms that a lot of people are typing in their Google search bar, but not finding great results. The potential organic traffic is high, and the chances your website can rank near the top of the search results is also high.

Even after reading how to do keyword research, it’s still difficult. It takes some practice. So, I’m going to show you the exact steps I take, but then you need to go do it yourself.

When I started my first blog, I had no idea what keyword research was, or why it was important.

It’s not just important.

It’s essential.

At least, if you want to get any traffic from Google. It’s even more essential if you have a new website. My first site never got any Google traffic.

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Nick Nolan
Nick Nolan

Written by Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media