How To Find Search Intent Mismatches for More SEO Traffic
Easy SEO tip inspired by Gordon Ramsay
I love finding new ways to spot potential for more website traffic.
Yesterday, I was looking at Gordon Ramsay’s website (GordonRamsay.com) in Ahrefs. The website is fine, and probably gets ~80,000 visits from Google per month. Most of those visits are coming from people searching “Gordon Ramsay” or “Gordon Ramsey”.
I found some quick wins where Gordon could easily double or triple his SEO traffic.
Since the Chef probably won’t read this article, I’m going to share those tips and help you apply them to your website.
What we’re looking for is called search intent mismatch.
This strategy will help you do better keyword research, and help you find content ideas that your website can rank for quickly.
What is search intent?
Search intent is what people are looking for when they type their question or phrase into the Google search bar.
The clarity of search intent varies greatly. Sometimes the search intent is very clear — you know exactly what the searcher wants. Other times, it’s more of a guessing game.
