How to Measure SEO Results The Right Way

Here are the 4 things you need to look at.

Nick Nolan

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Photo by NCI on Unsplash

If you’re spending any amount of time or money on SEO, you need to measure results.

There are plenty of scammy marketing agencies that lock people into a 6-month SEO contract and don’t produce any results. When they’re questioned, their excuse is that the SEO hasn’t kicked in yet.

The unfortunate reality is, they’re attempting to distract you from noticing the obvious lack of results.

It’s true that SEO takes some time.

You won’t go from 0 → 100 overnight.

That’s no excuse to not track the results of your efforts. Losing weight takes time, but you still need to check if you’re making progress or not.

Here are 4 simple indicators of SEO success.

Measure your traffic

SEO is about getting more traffic, but it’s not just about getting more traffic.

A proper SEO strategy will get your website ranking for more keywords, and get more people visiting your site.

The average website gets ~200 monthly visitors per page.

That doesn’t mean every page will get 200 visitors per month. Some pages will get 20, others will get 500.

200 is a target you can aim for.

That means if your website has 100 pages, it should be getting around 20,000 visitors per month. It takes 3–6 months for a page to be indexed and ranked, so this won’t happen overnight.

But, if you just keep hitting publish and aren’t getting any traffic, it’s a good signal that your SEO strategy isn’t working.

Your content might be low-quality, or you could be going after the wrong keywords.

Measure keyword positions

The next thing you want to measure is the position of your keywords.

Getting your website pages on the 1st page of results is a good start, but most of the traffic is going to the page in the #1 spot.

This is one example from a client’s website.

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media