How To Rank in Google Searches With Hub and Spoke Content

Nick Nolan
4 min readAug 3, 2022
Photo by Alessandra Caretto on Unsplash

I recently found a keyword and I’m going to spend the entire month of August creating content for it. My goal is to get my client’s website in the top spot for that keyword.

It’s specific to the services they’re offering, and ranking #1 in Google could get them lots of qualified leads.

I’ll spend about 40 hours working on this, and it’ll take some time to see the results.

But, I know it’ll work, because I’ve used this strategy many times before.

In this article, I’ll share the step-by-step process I do to create the content that moves a website into that coveted #1 spot in the search results.

Your first step is to find a keyword.

I’m not going to talk about that too much, but I’ve written about the strategies I use here and here.

So, once you’ve got a good keyword that you want to rank for, you’ll go look at the current search results. Google won’t put your site in the top spot for no reason.

The content you create needs to be noticeably better.

  • It’s easier to read
  • More visually appealing
  • Answers more relevant questions

If you find a low-competition keyword, where the content in the search results isn’t very good, you can’t expect to rank with the same mediocre content. You need to make something better.

Create a hub and spokes

This is how you’ll create better content.

When you do this, you’ll increase your website’s topical authority, and increase your chances of ranking for the main keyword you’re targeting.

You’ll create one ultimate guide, and a handful of smaller pieces of content that answer a specific question. Like the center of a wheel with small spokes branching out.

One reason many websites never rank in Google is because they don’t put enough time and effort into a single topic. They write about 1,500 words about one topic, and then move on to the next topic.

If you want search engines to view your site as an authority, you need to create a library of related content.

Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media

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