How to Use Google Search Console Data For Keyword Research
Keyword research is my favorite SEO task.
I tried to start a blog without doing any keyword research and (unsurprisingly) never got any traffic from Google. I was only creating content that I thought people would enjoy.
Keyword research reveals the topics people are interested in, and it gives you an estimate for how difficult it is to rank your website for those topics.
There are plenty of great SEO tools that can help you with this.
You can use something like Ahrefs and sort lists of keywords based on estimated search volume and difficulty. Or plug in a competitor’s website, see what they’re ranking for, and try to steal their traffic.
There are tons of different methods for finding good keywords.
One issue I’ve found is that there can be a massive difference between the SEO tool data and reality. All the data is really just educated guesses.
Check this out:
I found this keyword on Ahrefs. They estimate that 250 people search the term every month, and if you’re in the #1 spot, you can get ~80…
