13 life lessons from 13 father-to-son letters
If you’re not familiar with Gary Halbert, here’s some background.
Gary Halbert was a highly successful copywriter and direct marketer. One of his letters title “The Coat of Arms” generated 20,000 orders per day. The letter helped Halbert build a company that would sell for $75 million.
In the 1980s, Halbert was sentenced to imprisonment for tax fraud. He served his sentence in the Boron Federal Prison.
During his imprisonment, Gary wrote a series of 25 letters to his son Bond Halbert, sharing his personal philosophies on life and provide tips and guidance in direct-mail marketing.
I’ve read through the first 13 letters and share my top takeaway from each one. Note that these aren’t all tips for copywriters or marketers. Anyone can apply this advice to their life.
I’ve also included links to each letter if you want to read the entire thing.
1. Get up and go outside
I’ve been working from hoe since March 2020. Since I don’t have a dedicated office space, I’m usually working at the kitchen table, or sitting on the couch.
