See How I Created a Complete Content Marketing Strategy For a Brand New Business

Nick Nolan
8 min readNov 19, 2022

This week I was talking to a friend about strategies to grow a new business they’re working on. I’m helping them set up their website and marketing funnels.

Their goal is to get people from social media to their website and on their email list. The main objective is to get qualified leads to book an intro call.

I’m going to share my step-by-step process to create an effective content marketing plan.

My content plan won’t include any paid ads, so it’s perfect if you have more time than money.

Feel free to steal this strategy for your own business.

In this example, I’m choosing a random business. I’m going with a marketing agency for real estate professionals. My hypothetical business will help realtors with their website, social media marketing, and email marketing.

Let’s create a marketing strategy for this business.

1. Define my audience and their problems

My first task is to define my audience.

I’ve done that to a certain extent, but I want to get as specific as possible. Most businesses think they should be helping everyone. If you try to create content for everyone, your content won’t be very good.

Since I’m providing marketing services to real estate agents, they’re my target audience. There are millions of realtors in the U.S. alone, so I want to get more specific.

My target audience are people doing real estate in the U.S. full-time, not as a side job or hobby. And I want to work with newer realtors who have been in the industry for less than 5 years. That takes my target audience from millions to maybe ~100,000.

What problems are these people experiencing?

The main problem is client acquisition. The realtors I’m going to work with want to grow their business, and my marketing agency is going to help them.

What about more specific problems?

  • They don’t know what content to post.
  • They don’t have time to create content.
  • They don’t know how to create a…
Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media