The Halo Effect and 7 Other Biases You Need To Understand
These are guaranteed to help your sales and marketing
Psychologists have identified numerous cognitive biases that subtly nudge our decisions in one direction or another, often without us even realizing it.
These biases play a significant role in shaping our everyday decisions — especially when it comes to our buying decisions.
The key to successful marketing is understanding how your audience is thinking. If you can understand that and learn to leverage these biases that we all have, you will win people over.
The Halo Effect
The Halo Effect is when we see one positive attribute and assume there are others.
When we see a physically attractive person or thing, we assume it’s good even without knowing anything about it actual quality.
When a celebrity endorses a product, we assume it’s high quality without actually knowing anything about the product. People judge books by the cover, so there’s some benefits of having a good “book cover” for your business.
Here on Medium, the Halo Effect means people will make assumptions about your writing based on your profile picture and featured image, before ever reading a word you’ve…
