The Path to Successful Content Marketing in 2023

Nick Nolan
6 min readNov 12, 2022
Photo by Kaleidico on Unsplash

Content marketing is still the best way to build your business in 2023.

Successful content marketing will connect you to more customers, build trust with your customers, and turn your customers into loyal fans.

Creating content is also free — so it should be your go-to when you’re building a business and have more time than money. Because it’s free, and anyone can write articles, post videos on YouTube and TikTok, write tweets, and post photos on Instagram, you need to do something to stand out.

Everyone else is competing for a limited amount of attention.

If you want attention, you need to do something better than everyone else.

Here are 5 steps towards better content marketing in 2023.

Decide how to tell your story

Effective content marketing is really about telling a story.

You’re telling your customers a story about their problems, and their journey to overcome them. You’re telling stories about how your products and services were created. You’re telling the story of you and your business.

Right now, you have the opportunity to tell that story in whichever way you want to.

Some channels may be more effective, depending on your customer’s behaviors, but creating content that you enjoy creating is more effective.

You can find your customers on every platform.

Chasing the latest trends when you don’t want to create that type of content is a recipe for failure.

I know everyone is talking about short-form video content.

I know tons of people that have found huge success creating short-form videos.

I know my potential customers are watching short-form videos.

I don’t really care.

I don’t enjoy creating any videos, so I don’t do it.

The most effective marketing channel is the one you create content on. And you won’t create enough content if you hate creating it.

If you despise writing blog posts, you might suck it up and write 5 or 10 because someone told you that your…

Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media