The Top 3 Marketing Cheat Codes I’ve Learned From Alex Hormozi

If you’re reading this article, you’ve seen content from Alex Hormozi.

He’s got videos, podcasts, books, courses, and tweets all over the internet. Most of it is about growing and scaling businesses.

His first big success was Gym Launch — a growth system for local gyms.

The latest big success was launching his new book — $100M Leads.

I was more interested in how Hormozi marketed the book and less interested in the book itself. He managed to get hundreds of thousands of people to show up to a live book launch event. Probably the greatest book launch ever.

Here are three of the most valuable marketing lessons I’ve learned from watching and listening to Alex Hormozi.

Most people underestimate the necessary volume

The Quality vs Quantity argument has misled too many people online.

The first stupid thing about this is that you can do both. You can produce large quantities of high-quality content. Most of your favorite creators are doing this.

Quality vs Quantity is also frustrating because the more you create, the more practice you’re getting.