The Viral AI Tech Company Made This Huge Mistake On Their Landing Page

Nick Nolan
6 min readJan 13, 2024
Screenshot from

A new piece of AI tech hardware launched this week.

The Rabbit R1 got tons of attention on Twitter — their keynote posted 3 days ago currently has 10 million views and thousands of retweets. Unfortunately, most of that attention was wasted.

When I saw a post about the product launch, I immediately went to their landing page. I wanted to see what the hype was about.

It was a big disappointment.

The landing page provided no useful information.

I see six spinning images of this device:

I learn a few things about it:

  • It’s “your pocket companion”
  • It costs $199
  • It has a push-to-talk button
  • It has a far-field mic
  • It has a 360° rotational eye
  • It has an analog scroll wheel
  • It has USB-C + SIM card slots

None of that information is helpful.



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media