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Top 5 Landing Pages Mistakes I Saw Last Month
I reviewed around 25 landing pages in the past month.
There are always some common mistakes and opportunities to improve conversion rates.
Here are the 5 mistakes I’ve seen recently.
1. Letting people “convert” too quickly
Nearly every landing page has a call-to-action button in the hero section. Those aren’t a problem — unless they’re taking people to a different page.
Joe clicks your ad or the link in your bio and arrives on your landing page. He has a vague idea of what’s on your landing page, but he’s clicked the link because he’s curious to learn more.
One of the first thing Joe sees is a big bright button that takes him away from your landing page. Now Joe is looking at a form asking for his name, email, and phone number.
Joe clicks the forbidden red X and goes back to scrolling TikTok.
A CTA button in your hero section pops the question too early.
You need to press the problems your customers are experiencing, show them that you understand their problems and hesitations. Then you show them that other people have solved the problem and changed their life. And then you can present your solution and pop the question with your call to action.
You need to keep the reader on your landing page until they’re ready to convert.
If you use a CTA button in the hero section, use a scroll-point button.
If the button says Shop Now or Buy Now, have the button scroll down to the pricing table or product card instead of a different page. You can also use a Learn More button that scrolls down to an explainer video or How it works section.
Don’t let people leave your landing page before they’ve heard your pitch.
2. Lack of specific result social proof
Most landing pages I look at don’t have nearly enough social proof.
I’m always surprised when I see landing pages for apps that aren’t sharing any app store reviews on their landing page. An app will have 47 5-star reviews and there’s 0 reviews on the landing page.
