Using Google Vertex AI To Write Attention Grabbing, Money Making Titles

Nick Nolan
6 min readSep 1
Image via Canva

I just discovered a whole new world of AI tools today.

When Google released Bard back in May, I was mostly disappointed. I compared Bard side-by-side with ChatGPT, and the competition wasn’t even close. ChatGPT was the clear winner for what I wanted to use it for.

Since then, I’ve only used ChatGPT. Most of the other AI writing tools are just built on top of ChatGPT, so they’re pointless.

Then last week I discovered Text FX — a Google project. It’s cool and fun to play around with for an hour, but not super practical.

Today, I listened to a few SEO podcasts and one of the guests mentioned Vertex AI. I had never heard of it, but it immediately caught my attention. The podcast guest explained that he could fine-tune the text generator with top results and create insanely high-quality AI content.

Basically, you feed the AI the top search results and then ask it to create a similar, better article.

I haven’t tried that (yet), but I did something similar to write article titles.

Your title is the most important part of your article.

  • A good title gets clicks and readers
  • A bad title gets ignored

I’ve tried to use ChatGPT to write titles, with very little success. Most of the titles sound like they’re written by a robot — which is not what you want, even though they are written by a robot.

ChatGPT has this strange fascination with: colons.

Here are some examples of what I’m talking about:

“The Hidden Goldmine: Why Every Entrepreneur Should Master Copywriting”

“From Human to Machine: A Deep Dive into Vertex AI-Generated Titles”

“Social Media Titans: 3 Solopreneurs Who Built Million-Dollar Empires”

The Colon: How You Can Spot a Title Written by ChatGPT

I even gave GPT examples of my article titles, none of which had any colons.

Anyways, this tool from Google solves that problem.

I’m going to show you how to train the AI using your most popular article titles…

Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media