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What Does it Take to Build a Website That Earns $20,000 Per Month?

Nick Nolan
5 min readMay 14, 2022

It’s not easy, and it certainly won’t happen overnight, but you can build a website that rakes in cash every month.

I have a strong love/hate relationship with other people’s success stories.

They’re certainly inspiring, because they show you what’s possible. If they did it, I can do it too!

On the other hand, they’re discouraging if you’re not experiencing similar results.

Hearing huge success stories can be deceiving because they often focus more on where they’re currently at, and less on the long process it took to get there. Everyone wants to hear about the guy making $20k a month.

The guy making $6.30 per month isn’t exciting or inspiring.

But, there’s always a process, and it’s never glamorous.

I’m following a handful of niche website builders on Twitter, and they’re openly sharing their stats. I also listen to the Niche Pursuits podcast, which is all about building and growing money-making websites.

Today, I want to share a story about Mike, who runs a website that’s earning $20,000+ every month — mostly from ad revenue.

That didn’t happen overnight. It took a great deal of consistent hard work. But, if you’re willing to do that you can make a decent amount of money with your own website.

There are quite a few different approaches to this.

Generally, you’ll need to find a topic to create content, build a WordPress website, understand SEO, and create a lot of content.

If you just want to write, stick to Medium, or write for clients.

This involves a lot more than just writing.

Where do you start?

One of the most common questions asked on Twitter and Facebook is “what niche should I pick??”

But, they’re not curious about a niche.

People are really asking this: “What topic requires the least amount of work for the most amount of money?”

You start with what you know and like.

Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media