What Happens When Your Hire ChatGPT As Your Social Media Strategist?

13+ million views & 150k followers

Nick Nolan
4 min readJun 1


Created in Midjourney

Would you trust a robot with your social media content strategy?

One guy did and it worked brilliantly.

Mr.Grateful’s Instagram account has grown from 5,851 to 159,000 followers in 30 days. And his reels have over 13.3 million views. I’m going to tell you all about it.

This challenge — which he calls the Agent-GPT Challenge — has worked incredibly well.

You might’ve heard about the Hustle-GPT challenge a few weeks ago. It went viral on Twitter when one person created a business based on GPT’s recommendations. The goal was to make as much money as possible, without doing anything dangerous or illegal.

This is similar, but the goal was to reach 100,000+ Instagram followers as quickly as possible, without buying them or running ads.

I’ve tried using ChatGPT to create social media content a few times, and I usually don’t love the suggestions it gives me.

This challenge takes a slightly different approach.

ChatGPT writes a video script, and the person running the account creates an Instagram reel. One of the reasons this works so well is because it’s a balance of ChatGPT and human touch. Reels also have a much higher chance of going viral compared to other posts.

Prompting ChatGPT

Mr.Grateful planned to post one reel per day, with the primary goal to get more followers as quickly as possible.

Here’s the first prompt he gave ChatGPT:

You are AgentGPT, a social media influencer agent AI.

I am your human influencer counterpart. I can act as a liaison between you and our Instagram audience.

You will give me a script and I will record an Instagram reel using your content idea. Your only goal is to turn that into 100,000 followers organically in the shortest time possible, without doing anything illegal, running ads, or purchasing followers.

I will do everything you say and keep you updated on our current follower metrics at the beginning of each day.



Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media