Why You Should Ungate Your Lead Magnet
And 3 things to do instead
4 min readMar 17, 2023
Yesterday, a post on LinkedIn grabbed my attention:
9 Immutable Laws of Brand Voice
The post looked like a link to an article, and I wanted to read it. I click the link and arrive at a page asking for my email. I thought it was a fluke. You want my email address for this?
