Why You Should Ungate Your Lead Magnet

And 3 things to do instead

Nick Nolan
4 min readMar 17, 2023

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Photo by Roberto Sorin on Unsplash

Yesterday, a post on LinkedIn grabbed my attention:

9 Immutable Laws of Brand Voice

The post looked like a link to an article, and I wanted to read it. I click the link and arrive at a page asking for my email. I thought it was a fluke. You want my email address for this?

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media