Why Your Landing Page Isn’t Converting
5 observations from reviewing landing pages
A few weeks ago, I spent my evening giving away landing page feedback to strangers on Twitter:
I looked back at my recommendations and noticed a few common problems. When I do this, I try to share simple fixes that will give the page a quick conversion rate improvement.
Here are the 5 things you improve on your landing pages:
Weak first impression
You have 5 seconds to make your first impression.
After they click on your landing page, people will decide to leave or stick around to learn more.
The first impression you create depends on the quality of the first two sections of your landing page.
The above the fold section and what’s under it. The above the fold is what people see before they start scrolling. This is the most important part of your page, but most people will scroll down a bit before leaving.
The landing pages that created a weak first impression were confusing.
