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Write Articles as if People Aren’t Going to Read Them

Because the average person doesn’t read

Nick Nolan
5 min readMar 24, 2022

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You can’t write an article assuming that everyone is going to read it. Medium tells me exactly how much time people spend reading each article.

Most of my articles are 5–6 minutes of read time, and the average reading time is 2–3 minutes.

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Nick Nolan

Freelance marketing consultant | Writing about Copywriting, SEO, and Social Media