Photo by Darius Bashar on Unsplash

You Need This One Word in Your Headlines

It’s in every single one of my top 5 earning articles

Now that I’m posting more often on Medium, I’ve wanted to figure out why some of my articles earn so much more than some others.

I’m looking at a variety of factors:

• The day I post
• The time I publish
• The length
• The topic
• The headline
• Engagement before and after posting

I know there are a lot of elements that play a role in the success of an article. I don’t expect very article to go viral. Some articles get 1,000+ views and some articles get >10 views.

I still believe that consistency is the #1 key to success. But there are some things you can do to increase your chances of success.

Only Two Things Lead to Success on Medium

I understand the importance of good headlines, so it was one of the first things I looked at.

When you have written your headline, you have spent 80 cents out of your dollar.
- David Ogilvy