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Your First 5 Marketing Priorities
Most people get this backwards
When you start a new business, the first thing you think about is how you’re going to get new customers.
You’ll post on social media, record a podcast, send emails, ask for referrals.
That’s a common sense approach. And if you do enough of it, you’ll probably get a few customers.
That’s not what you should start with.
I’m sharing five things you need to focus on to set the foundation of your marketing and get the results you want.
Your Product / Service
Good marketing starts with a good product or service.
A great product can thrive without great marketing. Your customers will happily do the marketing for you. Even with the best marketing, a bad product or service won’t survive long term.
Before you think about your Instagram marketing strategy or get a list of potential customers, you need to have a good product.
Is your product going to get the results your customers expect? Will they enjoy the experience? Are you qualified to provide that service? Will you exceed their expectations?
It’s easier than ever to start. The barrier to entry is nonexistent.
