PinnedMember-onlyHere are all of my best Medium articles, neatly organized for you.If you’re lurking on my profile, this one’s for you. — I recently published article #251 here on Medium. So, I figured it was a good time to make my articles more organized and easier for new people to find. I publish 30+ articles every month, so the stuff I wrote a few months ago gets lost in the feed. A bit about me I…3 min read3 min read
Published in Copywriter’s Handbook·2 days agoMember-only5 Writing Tips From The First Female CopywriterIn the early 1900s, the advertising industry was heavily male dominated. You’ve heard about the great copywriters — Claude Hopkins, Leo Burnett, David Ogilvy, John Caples, etc. Female copywriters and advertisers were scarce. But, there were a few that had a great influence on the industry. One of them was…Copywriting4 min readCopywriting4 min read
Jan 27Member-only9 SEO Tips to Rank #1 And Get PaidIf you’re interested in SEO, I’m sure you’ve read plenty of tips and tricks about how to get your website at the top of the search results. I’ve shared plenty of those tips before, and I’ll continue to do so. Today, I want to share tips for ranking your website…SEO7 min readSEO7 min read
Jan 23Member-onlyYou’re Doing Cold Outreach WrongHere’s how to change your approach — Good cold outreach is one of the best ways to build a new business. It’s not easy, but it works. Cold outreach should be one of your go-to prospecting methods if you’re building a new business or starting your freelancing journey. You don’t need to spend thousands on ads, or…Cold Emails4 min readCold Emails4 min read
Jan 18Member-onlyThe SEO Strategy That Got FreshBooks to 50,000+ Visitors Per DayThere’s a good chance that you’ve heard of FreshBooks — even if you’ve never used it. FreshBooks is an accounting software (SaaS). I’ve never used it myself, but they say they have 30+ million customers. FreshBooks didn’t grow to the huge business that it is overnight. One of their primary…SEO7 min readSEO7 min read
Jan 12Member-onlyBankrate is Using AI To Write 100s of Articles: Here’s a Look at The ResultsI saw someone post on Twitter about how Bankrate.com has been posting AI-generated content on their website. And they’ve been telling everyone exactly what they’re doing. Bankrate is a huge website in the financial industry. …SEO5 min readSEO5 min read
Published in Copywriter’s Handbook·Jan 11Member-onlyStep-By-Step Facebook Ad Copywriting ProcessAdvertisers in the U.S. spend over $1 billion on Facebook ads every week. Businesses of all shapes and sizes are buying ads — from billion-dollar companies to solopreneurs. With that many ads running, there is plenty of opportunities to write ad copy. Good ad copy gets more of the right…Copywriting8 min readCopywriting8 min read
Published in Copywriter’s Handbook·Jan 9Member-only21 Copywriting Project Ideas For 2023Ideas for what you can offer your clients. — If you want to get started as a copywriter in 2023, or grow your copywriting business, one of the first things you need to decide is the type of copy you’ll write. Being a copywriter doesn’t mean you’re stuck writing emails and blog posts for your clients. There are a…Copywriting8 min readCopywriting8 min read
Published in Copywriter’s Handbook·Jan 7Member-onlyLearn Why Copy Works With These 15 QuestionsRead this before you start hand-copying old sales letters — When you’re learning about copywriting, you’ve probably seen people recommend copywork. Some of the best copywriters in the world recommend doing this. Other copywriters will tell you it’s a joke. Don’t waste your time with it. My opinion? It’s a good idea — but only when you do it the…Copywriting9 min readCopywriting9 min read
Published in Copywriter’s Handbook·Dec 30, 2022Member-onlyWatch Me Create a Sales Page With AIA long-form sales page is some of the most challenging copy you’ll write. Most people underestimate this, and they end up writing a sales page that doesn’t sell much. You’ve probably heard about how AI will steal all of the writer’s jobs. I don’t think that’s going to happen. On…Copywriting9 min readCopywriting9 min read
